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Terms and Conditions

Last updated: October 7, 2026

These Terms and Conditions (“Terms”) apply to every free audit, project and subscription provided by Be Mario, and to the use of bemario.com. Please read them before you request or buy anything. By requesting a free audit, accepting an offer, paying an invoice or using any deliverable, you agree to these Terms. Questions: mario@bemario.com.

1. Who we are and who these Terms are for

Be Mario is operated by Mario Petkovski, North Macedonia (“Be Mario”, “I”, “me”, “my”). “You”, “your” or “Client” means the business that requests or buys a service, and the person acting on its behalf.

  • Business customers only. My services are for businesses, not consumers. By using them you confirm you act for a business purpose.
  • Authority. If you accept these Terms on behalf of a company, you confirm you are authorised to bind that company.

2. Definitions

  • Deliverables: the ads, images, videos, hooks, ad copy, headlines, research, reports, testing plans and other materials I deliver to you.
  • Client Materials: anything you give me or ask me to use, such as logos, product photos, footage, reviews, testimonials, claims, data and brand guidelines.
  • Platforms: Meta (Facebook, Instagram, Messenger, Audience Network, Threads) and any other advertising, social or e-commerce platform where Deliverables are used.
  • Order: your acceptance of a specific offer, by email or by paying an invoice.

3. Services and scope

  • Free Audit: written findings and redesigns of up to two of your live ads, based on publicly available information. It is free and creates no obligation for either of us. I may decline any audit request without giving a reason.
  • Creative Growth Sprint: a one-time project with the deliverables described on the website or in my offer at the time of your Order.
  • Creative Partner: a monthly subscription with the deliverables described on the website or in my offer at the time of your Order.

What is not included unless agreed in writing: running, managing or optimising your ad accounts; media buying; setting budgets, audiences or targeting; landing page or website development; influencer or creator sourcing and contracts; product photography or video shoots; translations; regulatory, legal, medical or scientific review; and trademark searches.

Changes in scope. Work outside the agreed scope is quoted separately. I am not required to start out-of-scope work until we agree on it in writing.

4. Orders and order of documents

An Order is formed when you accept an offer in writing or pay my invoice. If these Terms, the website and a written offer conflict, this order applies: (1) the written offer or email we both agreed, (2) these Terms, (3) the website.

5. Prices, invoices and payment

  • Prices are in US dollars unless stated otherwise and exclude VAT and other taxes. If the reverse-charge mechanism applies to you, you are responsible for accounting for VAT in your country.
  • All paid work is invoiced in advance. Work starts once the invoice is paid in full. Payment methods: SEPA bank transfer or Payoneer. You pay any fees charged by your bank or payment provider so that I receive the full invoiced amount.
  • Creative Partner is billed monthly in advance. It is never billed for several months upfront unless you ask for that.
  • Late payment. If an invoice is not paid within 7 days of its due date, I may pause all work and deliveries until it is paid, and I may charge statutory interest for late payment. Paused time does not extend your paid period.
  • No chargebacks. You agree to contact me first about any payment issue. Starting a chargeback or payment reversal for delivered work is a breach of these Terms.
  • Except for the first-batch guarantee in section 9, fees are non-refundable once the work for that period has started.

6. Founding prices and promotions

Founding prices and other promotions apply only to the clients, months and conditions stated in the offer you accepted. After the founding period ends, the standard price applies automatically unless you cancel. Founding clients agree to provide a short case study and testimonial as described in section 16; if you later withdraw that permission, the standard price applies from the next invoice.

7. Subscription: renewal, pausing and cancelling

  • Creative Partner renews every month until you or I cancel. There is no minimum term.
  • You can cancel any time by email before your next invoice is issued. The current paid month is completed and delivered; it is not refunded pro rata.
  • Monthly deliverables do not roll over to later months unless we agree in writing (for example, if a delay was caused by me).
  • I may end the subscription with 30 days’ notice, or immediately under section 22.

8. Timelines, inputs and delivery

  • Delivery times on the website and in offers are good-faith estimates, not guarantees.
  • Timelines start once I have payment and the inputs I need (brief, brand assets, footage, access to reviews or data you want me to use). Delays in your inputs, feedback or approvals extend timelines accordingly.
  • Deliverables are sent by email or a shared link. Communication is asynchronous, in writing. Calls and meetings are not part of the services unless agreed.

9. Revisions, acceptance and the first-batch guarantee

  • Revisions: each batch includes one round of revisions, requested in writing within 7 days of delivery. Revisions refine the delivered concepts; new concepts or a new direction count as new work.
  • Acceptance: a batch is treated as accepted when you approve it, use any part of it, or 7 days after delivery without a revision request, whichever comes first.
  • First-batch guarantee: if you are not happy with the first batch of a new Sprint or subscription, tell me in writing within 14 days of delivery. I will redo the batch once, free. If you are still not satisfied, I will refund the fee paid for that first Sprint or first month and our agreement ends. The guarantee applies once per client. If you receive a refund, you may not use the refunded Deliverables, and you must delete them.

10. Your approvals are final

You are in charge of every approval. You must review and approve all Deliverables before they are published, run, boosted or used in any way. Publishing, running or using a Deliverable means you have approved it. By approving, you confirm that, for every market where the ad runs:

  • all product claims, health claims, nutrition claims, benefit statements, comparisons, prices, discounts, guarantees and offers are true, lawful and substantiated by evidence you hold;
  • the ad matches your product, its label, its ingredients and its regulatory status;
  • you have the rights and consents for every name, review, testimonial, image, person, voice and trademark shown;
  • the ad complies with the rules of each Platform and with all laws that apply to you, your product and your customers.

You also decide and are responsible for targeting, audiences, age restrictions, countries, placements, budgets, landing pages, product pages and any disclaimers.

11. Compliance guidance is not legal advice

I write ad copy with supplement advertising rules in mind and I flag wording I consider risky. This is a best-effort creative service based on my experience. It is not legal, regulatory, medical or scientific advice, and it does not replace a review by a qualified professional. I do not guarantee that any Deliverable is compliant with any law, regulation, authority guidance or Platform policy, or that it will be approved by any Platform or regulator. Rules differ between countries and change often. You remain solely responsible for compliance, including (where they apply to you) the rules of the US FTC and FDA, EU Regulation 1924/2006 on nutrition and health claims, the UK CAP Code and ASA, national supplement and food laws, consumer protection and unfair commercial practices laws, and data protection and privacy laws.

12. Ad platforms, approvals and account restrictions

Platforms decide, at their sole discretion, which ads they approve and how they treat advertisers. I have no control over their decisions and no special relationship with them.

  • I am not responsible or liable for any ad rejection, limited or reduced delivery, ad account restriction, suspension or ban, disabled Business Manager, Business Portfolio or Page, payment hold, spending limit, review delay, loss of access, loss of data, tracking or measurement limitation, or any change to a Platform’s policies, algorithms or features, whether or not it relates to a Deliverable.
  • Such events do not entitle you to a refund, credit or discount, and they do not change your payment obligations.
  • You are responsible for the health of your ad accounts, Pages and payment methods, for following Platform policies, and for any appeals. If you ask me to help with an appeal or to adapt rejected ads, I may treat it as revision work or quote it separately.
  • Policies on health and wellness, weight loss, before-and-after images, personal attributes and sensitive data are especially strict. You accept the higher risk that comes with advertising supplements.

13. No access to your accounts

The services don’t require access to your ad accounts, Business Manager, store or analytics. I will not ask for passwords. If you choose to give me access anyway, you do so at your own risk, you stay responsible for everything in those accounts, and I am not liable for any action, change, restriction or loss connected to that access. You can remove access at any time.

14. Testimonials, reviews, creators and endorsements

  • If a Deliverable uses customer reviews, testimonials, quotes, names, faces or user content, you confirm these are genuine, that you have the right and any needed consent to use them in ads, and that they reflect what customers typically experience, or are accompanied by the disclosures the law requires.
  • Any example quote I write as a placeholder must be replaced with a real, verifiable customer quote or removed before the ad runs.
  • You are responsible for disclosures about paid endorsements, gifted products, affiliate relationships and material connections (for example under the FTC Endorsement Guides and similar rules in other countries).
  • I will not create fake reviews, fake testimonials, fake doctors or experts, or content that impersonates real people or brands.

15. AI tools and AI-generated content

  • I use AI tools to speed up research and production, for example for some images, voices, avatars and AI UGC-style videos. Strategy, angles, copy decisions and quality control are done by me.
  • AI-generated elements may resemble content created for others, and copyright protection for AI-generated material may be limited by law. I don’t guarantee that AI-generated elements are unique or protectable.
  • Some Platforms and laws require disclosure or labelling of AI-generated or digitally altered content, especially realistic people. You decide how a Deliverable is used and you are responsible for any required disclosure. AI avatars must not be presented as real customers, doctors or experts.
  • I do not put your confidential information into AI tools that use it to train public models.

16. Ownership, licences and portfolio

  • Your ownership. Once the related invoice is paid in full, I assign to you the rights I hold in the final Deliverables created for you (final ads, copy and source files), so you can use them however you like. Until payment is complete, you may not use them.
  • What stays mine. I keep all rights in my pre-existing materials, know-how, methods, research processes, templates, frameworks, tools and general skills, even if they were used to make your Deliverables. Ideas, angles and techniques of a general nature are not exclusive to you.
  • Third-party elements. Stock images, fonts, music, sound effects and AI tool outputs remain subject to their own licences, which allow commercial advertising use. You must follow those licence terms. Music that a Platform provides inside its own app is licensed by the Platform, not by me.
  • Your materials. You keep ownership of Client Materials and give me a licence to use them only to provide the services.
  • Trademarks. I don’t carry out trademark or brand-name searches. You are responsible for checking that names, slogans and marks you use are free to use.
  • Portfolio and case studies. I may mention you as a client and show Deliverables or results in my portfolio, website and marketing only with your permission. Founding clients give this permission as part of the founding price. I will never publish your confidential numbers without your approval; I can anonymise them.

17. Your materials and your products

You confirm that Client Materials don’t infringe anyone’s rights and are lawful, accurate and not misleading. You are solely responsible for your products, including their safety, quality, ingredients, labelling, efficacy, side effects, regulatory status, registrations, notifications, import rules, customer service, refunds, recalls and any claims made about them anywhere. I do not test, verify or endorse your products.

18. Requests I can refuse

I may refuse, pause or remove any request or Deliverable that I reasonably believe is unlawful, misleading, unsafe or against Platform policies, including: claims to prevent, treat or cure diseases; unsupported or exaggerated health or weight-loss claims; content that shames bodies or targets minors; fake reviews or endorsements; impersonation; products that are prohibited or unsafe; or content that could harm my reputation. Refusing such work is not a breach of these Terms and does not entitle you to a refund.

19. Confidentiality

Each of us will keep the other’s non-public business information confidential and use it only for our work together, during the engagement and for 3 years after it ends. This doesn’t apply to information that is public, already known, independently developed, or that must be disclosed by law. I may share information with subcontractors who are bound by similar confidentiality obligations.

20. No exclusivity

Unless we agree otherwise in writing, our relationship is not exclusive. I may work for other businesses, including other supplement brands and your competitors, as long as I don’t share your confidential information.

21. Subcontractors and independence

I am an independent contractor. Nothing in these Terms creates employment, partnership, agency or a joint venture. I may use trusted freelancers or assistants to help produce Deliverables; I remain responsible for their work towards you.

22. Suspension and termination

I may suspend or end the services immediately, by email, if you don’t pay on time, if you materially breach these Terms, if you ask me to do something unlawful or against Platform policies, if you behave abusively, or if continuing would expose me to legal or reputational risk. You may end the services if I materially breach these Terms and don’t fix the breach within 14 days of your written notice. On termination, unpaid invoices for delivered work remain due.

23. No guarantee of results

Advertising results depend on many factors I don’t control: your product, offer, price, brand, website, budget, targeting, competition, seasonality and the Platforms. I don’t promise or guarantee any specific result, such as sales, revenue, ROAS, CPA, CTR, conversion rate, approvals or account standing. Examples, statistics and past results shown on my website are for illustration and don’t predict your results. Except as expressly stated in these Terms, the services and Deliverables are provided “as is”, without other warranties of any kind, to the fullest extent the law allows.

24. Limitation of liability

  • My total liability for all claims connected to the services, in contract, tort (including negligence) or otherwise, is limited to the fees you actually paid me in the 3 months before the event that gave rise to the claim.
  • I am not liable for indirect or consequential losses, or for: lost profits, revenue, sales or opportunities; wasted or lost ad spend; ad account, Page or Business Manager restrictions or bans; loss of data or followers; fines, penalties, regulatory actions, product recalls or customer claims; damage to goodwill or reputation; or losses caused by your products, your approvals, your Client Materials or Platform decisions.
  • Any claim must be brought within 6 months of the date you became aware of it, or it is waived, to the extent the law allows.
  • Nothing in these Terms limits liability that cannot be limited by law, such as liability for fraud or wilful misconduct.

25. Your indemnity

You will defend, indemnify and hold me harmless from any claims, losses, damages, fines, penalties, costs and reasonable legal fees arising from: your products; any ad or content you approve, publish or run; claims made about your products; Client Materials; your use of Deliverables; any action by a Platform, regulator, competitor or customer related to your advertising; or your breach of these Terms or of any law.

26. Data protection

Each of us is responsible for the personal data we control. You will not send me sensitive personal data (such as customers’ health data) unless it is necessary and we agree in writing how it will be handled. If I process personal data on your behalf, we will sign a data processing agreement on request. My handling of personal data is described in my Privacy Policy.

27. Force majeure

Neither of us is liable for delays or failures caused by events beyond reasonable control, such as illness, power or internet outages, platform outages, natural disasters, war, government action or strikes. Payment obligations for work already delivered continue.

28. Notices and communication

Notices under these Terms are given by email: to me at mario@bemario.com, and to you at the email address you use with me or that appears on the invoice. An email is treated as received on the next business day after it was sent.

29. Use of this website

  • Content on bemario.com, including ad examples, copy teardowns, statistics and policy explanations, is general information only. It is not legal, regulatory or professional advice, and it may become outdated as rules change.
  • Statistics and third-party information are cited from the sources linked on the page; I don’t guarantee their accuracy.
  • Example ads and quotes on the website are illustrations, not real client work or real customer reviews, unless stated otherwise.
  • Links to other websites are provided for convenience; I am not responsible for their content.
  • You may not copy, scrape or reuse the website’s design, text or images for commercial purposes without my permission, or try to disrupt the website or its forms.

30. General

  • Entire agreement: these Terms and any written offer you accepted are the entire agreement between us and replace earlier discussions.
  • Severability: if any part of these Terms is found invalid, the rest stays in force, and the invalid part is replaced by the closest valid provision.
  • No waiver: if I don’t enforce a right immediately, I don’t give it up.
  • Assignment: you may not transfer your rights or obligations without my written consent. I may transfer them to a company I control, with notice to you.
  • Survival: sections on payment, approvals, platforms, ownership, confidentiality, liability, indemnity and governing law survive the end of our agreement.
  • Language: these Terms are written in English. If they are translated, the English version prevails.

31. Governing law and disputes

These Terms are governed by the laws of the Republic of North Macedonia, without regard to conflict-of-law rules. The courts in Skopje have exclusive jurisdiction, unless mandatory law requires otherwise. Before starting any proceedings, we will both try in good faith to resolve the dispute by email within 30 days.

32. Changes to these Terms

I may update these Terms from time to time. The version published when you placed an Order or paid an invoice applies to that Order. For subscriptions, updated Terms apply from the next invoice after I notify you by email; if you don’t agree, you can cancel before that invoice.